EquiLottery and Charles Town Racing reach broadcast rights agreement for innovative lottery product
EquiLottery has reached an agreement with West Virginia’s Hollywood Casino at Charles Town Races for live video feeds of horse races at the track to be used for a lottery game based on live race results. The deal could make hundreds of yearly race days and others at Penn National Gaming, Inc. owned tracks to be used in West Virginia and more states as the company expands its offerings.
“It is a great honor to be working with such a well-regarded racing and gaming operation as Charles Town Races,” said EquiLottery Founder and CEO Brad Cummings. “Their leadership team and their association with Penn National Gaming’s network of racetracks make this a perfect agreement to help us continue our early momentum. We hope others will recognize the significance of their willingness to support our mission to generate unprecedented reach for the sport of horse racing as well as deliver new revenues to racing and the good causes supported by state lotteries across the U.S.”
EquiLottery will be allowed to use the live feeds from Charles Town for a broadcast fee with half going to purses and the other half to the racetrack. This will allow West Virginia tracks to see purse and administrative revenues for in-state and out of state races featured through EquiLottery in West Virginia.
EquiLottery lets players buy $2 lottery tickets that pay out based on the results of live horse races. Each ticket holds a 3 number bet with horse names and numbers mentioned. Players can buy Quick Picks making the game easy and fun. Daily race videos are available through the company’s website, over monitors at retailers, and through a mobile app.
In just a little over 2 years the company has inked deals with IGT Global Solutions and tote system leader AmTote International among others. Further development currently includes IOS and Android mobile app which will allow players features such as watching races live and on replay, scanning tickets and setting push notifications for upcoming races all from the convenience of their mobile devices.
In addition to the racecourse which opened in 1933, Hollywood Casino at Charles Town Races features nearly 100 gaming tables, over 3,000 gaming machines, and a 50-table poker room. The Inn At Charles Town offers more than 150 all smoke-free rooms for overnight and vacationing guests.