Instant Win Gaming Limited inks 888 Holdings deal
A little over a week after announcing plans to launch an inaugural physical product with provincial lottery operator Loto-Quebec and online instant-win games supplier Instant Win Gaming Limited has now signed a deal to bring its virtual content to a bingo site operated by 888 Holdings.
London-based Instant Win Gaming Limited offers partners around the globe a portfolio of over 250 instant-win online games and it revealed that the agreement with 888 Holdings will see its titles including Slingo and Cashbuster rolled out across the operator’s 888Bingo domain “in the next few months”.
“We are thrilled to have agreed another major deal with one of the industry’s most respected operators,” read a statement from Leon Thomas, Chief Commercial Officer for Instant Win Gaming Limited. “The growth 888 [Holdings] has been making in recent years is impressive and this agreement is an indication that operators now consider instant-win games as a vital product vertical. We have worked closely with 888 [Holdings] and we are sure both parties will reap the rewards of this deal. I’m sure its players will love our range of unique instant-win games.”
Instant Win Gaming Limited declared that it began offering its games to commercial partners and platforms only last year but has since inked similar deals with the likes of GVC Holdings and Rank Group.
“Instant Win Gaming Limited has provided a full online instant-win service to lotteries for over 15 years, producing more than 250 high-quality instant-win games [and] it won online lottery supplier of the year at the 2017 EGR B2B Awards,” read a statement from Instant Win Gaming Limited.