Roundup: iGaming Super Show resounding success
This year’s 4-day iGaming Super Show held at the Amsterdam RAI attracted over 4,700 delegates, an uptick of 9% over last year. The surge was partially due to greater attendance by operators in the iGaming sphere with a marked 16% increase over last years attendance in that category.
Delegates from more than 100 countries converged on the RAI Exhibition and Convention Centre in Amsterdam’s Zuidas business district in ratios never seen before. Of the 4,718 delegates, about 18% held C Suite positions, 15% were affiliate directors or managers and about 14% were affiliates.
The event was organized and executed by iGaming Business, an information provider to the iGaming industry who announced in December 2015 that Clarion Events would be taking a 75% stake in the company. Clarion is well known for such epic events as ICE Totally Gaming as well as landmark events in other industries.
iGaming Business’ head of operations Shona ODonnell said of the all-encompassing conference and exhibition that took place in July: “This year’s iGaming Super Show proved to be [a] real accomplishment, judging by the numbers, and we’re delighted to be up 9% from 12 months ago.
“We have worked extremely hard to create an event that brings the entirety of the iGaming industry together, catering for all business needs and providing world-class learning and networking opportunities across all sectors.
“While this year’s iGaming Super Show was the biggest yet, most pleasing was the hugely positive feedback we’ve received from delegates and exhibitors alike.”
One highlight of the show was the iGnite open conference. Hundreds of attendees witnessed insightful presentations by OtherLevels, VSoftCo, 1X2Network and Ganapati Malta.
OtherLevels is a cutting edge marketing company who showcased groundbreaking software that allows gaming providers to capture the ‘unreachable’ customers through custom message responses through app push, web push, rich inbox or disruptive interstitial techniques to illicit a reaction.
Ganapati Malta is a game developer who explained how their “She Ninja Suzu” game concept saw participation in its development from teams all over the world. The game’s birth began with an award winning writer rendering “10 different characters and lots of different plots,” chief executive Mitsuya Fujimoto explained.
“Then we gave the plots to a game producer who created a progressive slot. With the platform that we’re building, the content will prolong engagement and sustain interest for the next generation. “Teams from around the world work on our games and technology is going to change our industry immensely.
“The creativity, content and plots will be the most important aspects, allowing us to expand our reach into the entertainment industry in the future,” said Fujimoto.
The newest casino provider brand on the scene at iGnite was Iron Dog Studio. Kevin Reid, commercial director for parent company 1x2Networks, offered a sneak preview of Neon Jungle, a “AAA” slot scheduled for release in September. He also ran through more of the studio’s inaugural releases including their first release – ‘Cosmic Crystals’, along with ‘Paint’, ‘Gifts of Ostara’, ‘Treasure of Horus’ and ‘Cherry Blast’. The latter allows users to choose volatility during the bonus event. Reid said the game has been Iron Dog Studio’s “biggest hit so far”.
VSoftCo director Simon Westbury, whose company develops virtual sports betting products, has created a fusion game of, “on-demand virtual football game using a virtual roulette format.”
The company is ultimately owned by a co-owner of Sheffield United, giving VSoftCo ready access to motion capture of players.